Tag: digital advertising
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Ghana Ranks Global Top 25 for Gen Z Advertising
Ghana has secured 25th position globally among countries running the most Generation Z-focused advertising campaigns, according to new research from adtech platform Eskimi that...
Google Faces AdX Divestiture in Federal Antitrust Trial
Google confronted renewed federal antitrust pressure Monday as remedial hearings began in Alexandria, Virginia, with the Department of Justice (DOJ) demanding the tech giant...
AI Tools Reshape Marketing as Businesses Chase Growth
You’ve probably noticed more personalized ads lately or videos that feel eerily relevant.
Behind the scenes, marketing teams are turning to new tech to cut...
MTN Ghana Launches Data-Driven Advertising Platform
MTN Ghana has introduced MTN Ads, a digital advertising solution leveraging its subscriber base to target consumers across SMS, display, and audio channels.
Chief Digital...
News Sites Drive Highest Digital Ad Engagement in Ghana, Study Finds
News websites outperform other digital platforms for advertising engagement in Ghana, according to a 2024 Eskimi analysis of over 14,000 global ad campaigns.
The AdTech...
