Tag: digital advertising
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News Sites Drive Highest Digital Ad Engagement in Ghana, Study Finds
News websites outperform other digital platforms for advertising engagement in Ghana, according to a 2024 Eskimi analysis of over 14,000 global ad campaigns.
The AdTech...
Meta’s Aggressive AI Push Wins Investor Approval
Meta Platforms' substantial investments in artificial intelligence have reignited investor enthusiasm, propelling its stock near record highs following a 40% surge since April.
The social...
WhatsApp to Introduce Ads in Status Tab as Meta Expands Monetization
Meta will begin displaying advertisements in WhatsApp’s Status tab, the company confirmed Monday, marking the messaging platform’s first major foray into ads since its...
Four Telecom Giants Collaborate on Digital Advertising
Telecom giants Vodafone, Orange, Telefónica and Deutsche Telekom’s are said to be gearing up to take on Big Tech with their own advertising joint...
Digital advertising: Google sued in the US
The US Department of Justice (DOJ) and eight states have sued Google over its alleged anticompetitive, exclusionary, and unlawful monopolisation of the digital advertising.
They are...
