German luxury automotive refinement specialist BRABUS has been voted the best tuning brand for the 20th time by readers of auto motor und sport, one of Europe’s most widely read motoring publications, reinforcing the Bottrop-based manufacturer’s position as the dominant name in the global high-performance vehicle customisation market.
A total of 94,911 readers participated in the annual Best Brand poll, with 55.5 percent placing BRABUS first in the Tuner category a margin that left no room for doubt among competitors.
Chief Executive Officer (CEO) and owner Constantin Buschmann described the result as a reflection of the collective effort of his 500-strong workforce rather than a personal milestone. “Every day, around 500 colleagues at BRABUS give their all to make the next big idea a reality,” he said. “That ambition drives us and it’s why we will continue doing everything we can to inspire our customers and fans around the world.”
The award comes at an active moment for the brand. Beyond its core Mercedes-Benz refinement programmes, BRABUS has in recent months expanded into Lamborghini tuning with the 900-horsepower Urus SE supercars unveiled at the FAT Ice Race in Austria, and released high-performance packages for the Rolls-Royce Cullinan, Bentley Continental GT and GTC. The company also launched its first Prime Video docu-reality series, “BRABUS: One Second Wow,” in February, broadening its audience well beyond traditional automotive enthusiasts.
BRABUS distributes its supercars and performance products through a network of importers, partners and authorised locations spanning more than 100 countries.
