Millicom Ghana, operators of tiGO mobile phone network, has expanded its reach to telecom consumers by joining various social media platforms to interact with customers.
The network operator has intensified its interaction with customers on facebook, twitter and youtube after it recently launched a live chat session with subscribers.
According to officials of tiGO, several live sessions have so far taken place with the 20,000 Tigo fans participating in each session.
This has made tiGO’s facebook page one of the fastest-growing fan-based page and the most talked-about page in the telecommunication industry.
The page has witnessed several online competitions including the Facebook photo contests, Azonto video competitions and quizzes through which hundreds of data-enabled phones and thousands of cedis worth of airtime have been won.
Tigo Ghana’s head of Marketing Services, Tenu Awonoor, explained: “Tigo’s main goal is to use this novelty to increase brand loyalty and humanise online customer experience.
We also hope to build a stronger relationship between our subscribers and us by giving them the opportunity to interact with the innovative minds behind the excellent products and services they enjoy.”
Social media platforms has become an inevitable means of communication for both businesses and people, and businesses that trade in consumable goods have been left with no other option than to join the frenzy and be seen or stand the risk of being left out of this new bubble.
