Speaking in an interview with Journalists in Accra, the Vodafone CEO said technology had become necessary because it has taken centre stage and was fast changing the face and pace of business activities.
“The world has gone mobile. Technology has taken centre stage and it is only technology that can be an enabler to capture the opportunities that come out of the global trends.
Embrace it because it is the only asset you have if you want to stay relevant,” he said.
The Vodafone CEO said the use of Information and Communication Technology (ICT) to do business, over the years, has helped increased business efficiency and aided in the expansion of business operations, for those who are able to fully utilise it.
While encouraging SMEs to embrace technology, Mr Broumidis said there was the need for reliable connectivity and data to enable them to access the Internet to reach out to their clients.
He explained that access to Internet would help maintain a positive reputation for businesses as quick response would show that such businesses were accessible, timely and professional.
GNA
