The new course is developed to fit any business marketing model, but is designed especially for journalists and media personnel, small and medium enterprises (SMEs), public relations practitioners, marketing executives and individuals looking to gain mastery of digital media for effective communication.
A statement signed by Mr Kwame Ahiabenu II, the Executive Director of Penplusbytes, and copied to the Ghana News Agency said, the role and significance of social media platforms such as Facebook, Twitter and YouTube as effective communication tools in global online business cannot be overemphasised.
It said “in more advanced markets, 80 per cent of SMEs reported using social media to increase revenue growth. More than 80 per cent also used social media to effectively generate new leads.
“When used properly, social media networks can provide huge boosts to companies’ sales and brand recognition”.
The statement said participants in the course would learn topics such as Introduction to Social Media – Understanding the uses and audience of each social media platform and strategy; Facebook; Introduction to Facebook, Promoting you and your business, How to engage (advocacy), maintaining your page, growing your page, Twitter: Introduction, using twitter, maintaining your account, growing your following as well as Using LinkedIn for your business”.
Other topics would be “Understanding Google Analytics, Tips on Writing for the Web, When to use Social Media for your Corporate Communications or Marketing Campaigns, why, when, how and which social medium platform to use for your business strategy and YouTube and its impact”.
Mr Kwame Ahiabenu, II, Executive Director of Penplusbytes was quoted as saying, “we are excited about organising this training for businesses and individuals in the country. As the fastest growing and most effective tool in communication in the world today, social media is of critical importance.
“Failure to develop a strong brand identity on social media sites can spell disaster for any entity. Penplusbytes has always championed digital education and this course will make it easy for professionals across industries to learn how to connect with their audience and amplify their messages on social media in an effective way,” he added.
Source: GNA
