JCB Digs Deep for Profits in Africa

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JCBWorldwide leaders in digger manufacturing, JCB, have silence their critics by defying an ongoing slump in the global construction market, with the company recording the highest ever profits in its 67-year history. Though the company has struggled in recent years, 2012 in fact saw its total earnings rise to ?365 million sterling, which remained pretty much unchanged from 2011 at ?2.7 billion. Though in many parts of the world the leading digger manufacturing company has suffered poor or inconsistent construction equipment sales, in Africa its overall sales have in fact doubled, as the ongoing high demand for JCB diggers in Ghana, Mali, Liberia, Togo, Benin, Nigeria and Cameroon continues to grow. Ongoing development within these nations would seem to explain why the renowned JCB diggers have become so popular and prominent.

In a recent interview, JCB company chairman Mr. Anthony Bamford has stated that, ?In view of the continued fragility of the global economy, which has led to renewed slowdowns in emerging and developed markets, JCB’s results in 2012 are extremely encouraging?. He then went on to suggest that the recent positive results ?not only demonstrate the resilience of our business, but highlight the importance of continued investment in products, facilities and customer service. While construction equipment markets in many parts of the world remained weak, that has been more than offset by strong growth for our agricultural products, particularly in materials handling?.

Despite a sense of on-going uncertainty for the JCB Company throughout Europe and the western world, a renewed and keen interest from many African nations has apparently played a vital role in the company?s recent success. During 2012, JCB opened a brand new factory in Sao Paulo, Brazil and has since announced plans for a plant in Jaipur India, which is due to open sometime during the next year. With these developments within the JCB Company, again it seems that the core demand for JCB diggers is rapidly shifting away from Europe and the western world, towards a number of nations in Africa, South America and also the subcontinent.

And indeed the high demand for these machines is perhaps fairly easy to appreciate. Excavators in particular are some of the most commonly used pieces of commercial machinery, and are almost essential to most forms of construction, engineering, trench digging, archaeology, demolition work and landscaping. For decades, JCB have been the world leaders in the manufacturing of high quality commercial diggers and excavators. And with the full and varied range of JCB excavators now available in used condition at a heavily reduced rate from www.scot-jcb.com, it is plain to see why they have become such an attractive proposition outside the standard European market.

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