PZ Cussons Ghana limited, manufacturers of household items has re-launched its Camel Antiseptic Liquid product in three new varieties at a ceremony in Accra.
The rebranding ceremony was to give a new look to the Camel Antiseptic Liquid product which has been on the Ghanaian market for a longtime.
The three Camel Antiseptic liquids are the Camel Zesty Lime Fresh, Camel Mild Orange and Camel Original.
PZ Cussons over the years has consistently improved its Camel Antiseptic Liquid Product, making the brand the industry leader overtime.
PZ Cussons through its research and commitment to give innovative values to its customers is now offering Ghanaians an expanded bouquet of the Camel Antiseptic liquid.
The re-launch of the Camel Antiseptic Liquid was witnessed by representative from the Ghana Health Service, Ghana Medical Association (GMA) and Ghana Registered Nurses and Midwife Association among others.
Ms Gladys Azure, Brands Manager, Camel Antiseptic Liquid noted that in order to entrench the company?s firm commitment to constantly innovate, PZ Cussons has introduced a new look for its award-winning brand Camel Antiseptic.
She said over years the brand has established itself as the antiseptic product that provides superior public protection against germs and has also become the most preferred brand in the antiseptic category in Ghana.
She noted the product won the Chartered Institute of Marketing, Ghana Product of the year, making it the only antiseptic to have won the product of the year award.
Ms Azure said with the fast moving business environment in which the company operates and the rapidly changing demands of consumers the ability to consistently provide product enhancement is a key element not to be over looked.
She said the new look for the Camel Antiseptic was inspired by the need to satisfy the involving expectations of consumers.
Ms Azure said exceptional attention was paid to the new label to ensure that new look project the brand personality and the quality traits.
She explained that the new label bears the shield to portray the sterling protective qualities of the brand and the iconic camel head, representing the seal of quality as well as the endorsement of the GMA at the bottom of the product.
Mr David Afflu, Business Unit Director, PZ Cussons stated that the company has been manufacturing household items for many years.
He said the Camel Antiseptic liquid and bath soap offers 99.9 per cent protection from germs all day long.
He said Camel Antiseptic unbeatable protection continues to be the centre of happiness for many homes, hospitals and offices across the country.
Mr Afflu also stated that during the period when Ghana has reported more than 5,000 cases of cholera ?the protective power of Camel Antiseptic to keep our homes, hospitals, offices and gents cannot be over emphasized?.
He said the re-launch of the product is something the company does every two years to refresh their brands either to have line extension or to introduce brand new products.
Mr Paul Kwabena Peprah, Board Chairman of PZ Cussons Limited commended the management of the company for ensuring that Camel Antiseptic maintains its market leadership in the antiseptic product line over the years.
He also applauded the customers, retailers and bulk distributers of the Camel Antiseptic product for keeping faith with the company.
GNA
