Yesterday, on the day of the 2014 UN Climate Change Summit, Clear Channel Outdoor (CCO), the leading innovator in out-of-home advertising, launched an outdoor campaign with climate leadership group C40 Cities to raise awareness of the role of cities in combatting climate change.
The ads, connecting citizens to the work of C40, are displayed on CCO?s flagship inventory in Times Square during the UN Climate Change Summit, with CCO donating the space.
By showing the campaign in one of the world?s most famous symbols of urban and commercial vitality, both organizations are demonstrating their commitment to connecting with urban citizens. This is a thought-provoking and impactful campaign, and the result of a global NGO and global commercial enterprise coming together to show citizens that ensuring cities are sustainable is pivotal to combating climate change.
William Eccleshare, CEO of Clear Channel Outdoor, launched the campaign yesterday in Times Square alongside Manel Sanrom?, Chief Information Officer of Barcelona City Council, which is a leading C40 city. The C40 campaign is displayed on Clear Channel?s Spectacolor sign located above the Times Square McDonald?s.
For a preview of the C40 outdoor ad, please visit: http://bit.ly/1DtlqJC. Images of the campaign launch in Times Square are available to download here: http://bit.ly/1qr0Or5.
(BUSINESS WIRE)
