Telecel Ghana has launched a four-month promotion that will crown three customers as millionaires, part of a campaign offering more than GH¢5.1 million in total prizes.
The M’ahitti Promo runs for 120 days and breaks from Telecel’s past consumer campaigns, which typically named a single grand-prize winner at the end of a run. This time, three separate customers will each collect GH¢1 million at different points during the promotion, alongside 12,000 daily winners of GH¢100 and 48 weekly winners of GH¢20,000. Telecel is running the promotion with digital partner Kunim Global.
“Not one, not two, but three millionaires,” said Aneth Muga, Telecel’s Director of Consumer Business, at the launch, describing it as the company’s way of thanking customers who use its network daily. She said the structure is designed to reward loyalty while pushing more customers toward Telecel’s digital services, particularly Telecel Cash and the Telecel Play App, where transactions earn double entries into the draws. Customers earn a standard entry for every GH¢10 or more spent on recharges, bundles or cash deposits, with weekly winners drawn from all sixteen regions.
Entry is free: customers can opt in by dialling *500#, texting WIN to 500, or activating through the Telecel Play App. The National Lottery Authority is overseeing the draws through its Caritas platform. “Telecel has complied with all regulatory requirements for the commencement of the promo,” said the NLA’s Marketing and Caritas Officer, Christiana Antwi, adding that her office would continue monitoring each draw for fairness. Telecel has warned customers to engage only through its official channels and said no winner will ever be asked to pay a fee, share a Telecel Cash PIN, or make any payment to receive a prize.
The campaign adds to a run of consumer promotions Telecel has kept active through the year, including its ongoing Text2Win SMS trivia contest and the Dream Car Promo, both of which have already paid out cash prizes to customers in recent weeks.

