Agenzia Giornalistica Italia (Agi) and Reuters signed a partnership agreement today, renewing the long-term cooperation between the two agencies for the use and marketing of multimedia products.
Under the new agreement, Agi will include the innovative Reuters VNR Video News Release service in its ?Club Italia? service, enabling its clients to reach 400,000 Reuters subscribers including newspapers, websites and over 1.700 Broadcast Networks in 117 Countries around the Globe.
The agreement is part of Agi’s strategy to develop new business opportunities in geopolitical areas that are strategic for Italy, through a network of news correspondents and partnerships in over 40 Countries, and to transform itself from a news agency to an integrated news company.
Reuters VNR Video News Release will strengthen ?Club Italia?, Agi?s exclusive service to support Italian companies in the communication outreach of their reputation and visibility, as well as brands and products on international markets, by leveraging on the two pillars at the core of the agency: news and communication.
Joachim Schmaltz, Vice President Reuters Media Europe said: ?we are excited to be extending our partnership with Agi into this new line of business. The Reuters Video News Release service will gain traction in Italy thanks to Agi?s expertise in the market?.
?Reuters is the world?s leading international news agency. Thanks to its experience and to the innovative technology it masters, Reuters provides critical information to decision-makers in many markets and is acknowledged to be the most reliable news agency in the world?, said Gianni Di Giovanni, CEO of Agi.
“The alliance with Reuters will further strengthen Agi?s leadership at the international level by adding the excellence of Reuters? prestigious and authoritative name to its portfolio of products for businesses”, the CEO added.
Agi is one of Italy?s leading news companies. It provides news in 6 different languages to the publishing, institutional, financial and industrial sectors since 1950.
Reuters, the news and media division of Thomson Reuters, is one of the world?s largest international multimedia news providers, reaching more than one billion people every day.
GNA
