The Zimbabwe Tourism Authority has appointed Dubai-based firm VFS Global to promote Zimbabwe as a favorable tourist destination in India and the Gulf Cooperation Council (GCC) countries where it has not received significant arrivals in the past.

ZTA said in a statement Friday that Zimbabwe was targeting India as a primary market due to its potential resulting from the rapid growing disposable incomes in India.

“India is a huge market for Zimbabwe, hence the modest approach to target at least 16,000 Indian travelers by 2021. This will be done through sustainable destination marketing that will be done by VFS Global,” ZTA chief executive Karikoga Kaseke said.

Tourist arrivals from India to Zimbabwe stood at 1,046 in the first quarter of 2017, down from 1,135 in 2016.

Kaseke said Zimbabwe has not been active in the GCC region and the absence had created roof for negative perceptions to prevail.

“However, we are now ready for this market because Zimbabwe is now open for business. Through the appointment of VFS Global as market representatives for Zimbabwe in the GCC we aim for increased awareness of Zimbabwe and establish destination presence and visibility,” he said.

He said Zimbabwe was targeting a rise in arrivals from GCC region to 13,500 by 2021. The whole Middle East region contributed 1,408 visitors to Zimbabwe in the first quarter of 2017, up from 1,084 the previous year.

As part of the agreement, VFS Global will support the ZTA to build a unique identity of Zimbabwe as a potential tourist destination by raising awareness among tour operators, travel agents, MICE planners and the general traveler based in India and GCC region, Kaseke said. Enditem


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