The stock of parent United continental holdings inc. Plunged 4.4 percent Tuesday morning but recovered and was off 1.4 percent shortly before the closing bell.

Earlier in the stock value knocking off close to 1 Billion off the company’s value before the stock bounced back a bit.

The recovery was attributed to a third party and stronger mean culpa released by united CEO Oscar Munoz, in which he apologized for the ” truly horrific event,” saying, ” No one should ever be mistreated this way”.

He promised a review of the airline policies by April 30 and vowed to fix what’ s broken so this never happens again”.

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With files from: Associated Press.