Vlisco
Vlisco

The campaign

Vlisco
Vlisco
As part of the campaign, Ghanaian Television icon and radio personality Anita Erskine was unveiled as the face of the anniversary campaign.

For her role, Anita would be featured across various media in a special documercial, vibrant billboards and other outlets.

Mr Erik Van Der Staaji, the Managing Director, Vlisco, speaking during the launch on the theme: “Female Empowerment” paid tribute to the company’s various partners.

“We will like to pay tribute to our trade partners, who have always been with us on this journey over these 170 years,” he added.

He said Vlisco has a connection with Africa, especially African women and it was for this reason that the company is honouring women.

He said these women have played indispensable roles in the success of the famous brand.

He expressed the company’s commitment to empower the African women economically, socially and culturally.

He said as part of the celebration, Vlisco has asked seven women from different countries in Central and West Africa to be the faces of the 170 years campaign.

The Managing Director said the company is celebrating the pride, perseverance and strength of the African women, who share their passion for Vlisco and their commitment to the society.

He said throughout the rest of the year, Vlisco would host activities to inspire, interact and engage with their customers, designers and consumer.

Mr Stephen Badu, the Marketing Director, Vlisco said the company has outlined several activities and activations to sustain the buzz around the anniversary celebrations.

“At Vlisco, it is our desire to empower all women to stand out and above the crowd and to embody confidence every time they wear our fabric,” he added.

He said as part of the celebration, there would be Vlisco’s exhibition tour with photo opportunities and a chance to win some prizes.

Anita expressed gratitude to management of Vlisco for the opportunity to be the face of their brand for the celebrations.

“Vlisco has always held a special place in my heart and l could not be more honoured to be chosen as the face of their Anniversary campaign,” she added

She used the opportunity to present a cheque for GH¢ 8,754.80 to support Najaat Hussein’s education, as part of her mentorship programme.

Vlisco’s journey began in 1846, when founder Pieter Fentener van Vlissingen started the company in The Netherlands.

Source: GNA/News Ghana

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