There are 3 basic ways to pay for a campaign to spread the word, and one of the most asked questions is “what is the cheapest way for me.” As you might suspect, there is no one size fits all answer for everyone, so let’s discuss the different methods that are used to charge to broadcasting, and highlight the benefits and potential risks of each.

Live Transfer payment

With the transfer payment method, we charge a flat rate ($ x, xx) for each call that is transferred to you as a result of listening to the “1” key in response to the recorded message. The fee should not vary with the duration of the transferred call, which costs the same whether you are on the phone for less than a minute, or hourly. This method is the easiest to understand, and have more predictable costs of any of the 3 methods.

However, a trap of this method is as if it cannot be used to deliver messages of answering machines (obviously, a message on an answering machine cannot “press 1” and become a direct transfer …) , which is limited to broadcasters who are giving their message to live only answered phone numbers.

And despite the accurate prediction cost associated with transfer payment is not always the least expensive. If the message and / or the list of calls resulting in a response rate above average (more than about 1% of live births resulting in a press “1” transfer), it is possible that the base payment per minute might be less expensive in this case.

And one final trap is not with the transfer payment method itself, but with ads and websites of some voice broadcasters claiming extremely low (we have seen as low as $ 2.00 per transfer advertised).

In all cases of this we have seen, the voice station is actually charged by the minute, but stating that “may” obtain an effective cost per transfer low. So, when you talk to any voice broadcasting company that advertises a transfer payment costs, make sure it is exactly what you are actually charged.

Payment for delivery

With payment for the delivery charge, a flat rate ($ 0.xxx) is charged for each message sent. This method can be used to respond directly and the response of the machine emits delivered, so if you are delivering to answering machines is one to consider.

Again, this method is very predictable in terms of cost, but in some cases can pay less with pay per minute.

Other traps include broadcasting companies are charging “per line” or “per connect” (beware of the word “connect” – some companies use this word in a misleading way, to mean simply a “line”). You do not want to pay for calls that do not result in actual delivery message either answered live phone or voice mail. Often call lists have 30-40% of the numbers that do not result in mail delivery.

Another pitfall is that some companies may charge more per minute for calls transferred. To predict the costs and transparency, it is best to keep it simple, and only pay for each message sent.

Pay Per Minute

This method is less predictable in terms of total cost for you, and also contains more errors may, however, in some circumstances may be less expensive.

The problems in the prediction of cost with this pricing method include;

– Call time – what increments (every minute, six second, one second) are used for the time (and has) each call.

– Number of decimal digits used – the number of digits used to calculate the cost of each call billed. (If using only two digits, each call will cost an average of 1/2 penny more than you predicted.)

– Rounding – for each calculation of cost of the call is the result rounded to the nearest figure, given the number of digits used, or rounded to the highest digit. “Rounding up” also can cost as much as 1/2 cents per call more than expected.

– Online or system time – the time of call may include dialing and call time (system time) or just the time connected to the number dialed. Use the system time can add 18-30 seconds to the duration of each call for billing purposes.

The mathematical complexities of these variables are compounded by the fact that the representative of the broadcasting company you are considering can honestly do not know exactly how to do this check, or worse, can be misleading about their methods. The results of various combinations can be extremely surprising. These variables can have a great effect such that, for example, would be easy to set up a plan of 1.5 cents / minute harder actually about 4 cents / minute plan.

Given the difficulty of predicting the costs with this method of pricing, here are some general guidelines on the types of campaigns that often can be used for profitable price minutes:

– Campaigns of delivering a message to both live numbers and voicemail answered

– Campaigns with a message shorter than normal (30 seconds or less.) Members

– Campaigns with a response rate of live answered above average

Lower cost solution

Unfortunately, due to the complexity of billing mentioned above, along with the variables that are specific to your campaign and particular market, it is very difficult to accurately predict costs without having to perform a test campaign. Having done that, probably the best way to protect yourself is to use a station with simple information so you can easily calculate the costs of the alternative scenarios, based on their actual emissions, and also make sure in advance that your radio will scenario will change prices, without charge, once you have done some testing.

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