The official tourism agency of Britain Tuesday launched an international film tourism campaign, in the run-up to the release of a Hollywood film on King Arthur, to attract tourists to visit scenic parts of the country.

The new action adventure film “King Arthur: Legend of the Sword” will be released in Britain next month and the official tourism body VisitBritain has teamed up with Hollywood to showcase why Britain is a legendary tourist destination.

The six-week “Where Stories Become Legends” digital campaign, is a non-commercial partnership between VisitBritain and Warner Bros. Pictures, to inspire people to consider a King Arthur-themed holiday in Britain.

The campaign features an exclusive behind-the-scenes video and the film’s stars Charlie Hunnam and Jude Law talking about the epic British landscapes used on location and the emotions they inspire.

Filming for the new movie took place at Windsor Great Park, the Forest of Dean and Wye Valley in England, the Snowdonia mountain range in Wales, as well as the Isle of Skye and the Highlands in Scotland.

“From watching the sunset from the Old Man of Storr on the Isle of Skye to walking in King Arthur’s footsteps in majestic Snowdonia to retracing his story at Tintagel Castle in Cornwall, Britain’s epic scenery, ancient history and magical landscapes have the power to transform our holiday experiences into the stuff of legends,” said VisitBritain’s Clare Mullin.

“Our collaboration with Warner Bros. Pictures… is a fantastic opportunity to showcase to a global audience of millions the legendary experiences only available in Britain, inspiring people to book a trip right now to discover their own epic stories.”

King Arthur is a legendary leader who, according to medieval folklore, defended Britain against Saxon invaders in the late 5th and early 6th centuries. Enditem

Source: Xinhua/