Signs multi-million naira endorsement deal

Tiwa Savage

Pop singer Tiwa Savage has signed a multi-million naira endorsement deal with Pepsi.

According to reports, Tiwa Savage cinched the Pepsi deal while co-hosting the Nigerian Idol season II reality show which Pepsi sponsored. The endorsement deal was sealed by Tunji ‘T-Billz’ Balogun, head management of 323 Entertainment, about a month ago. 

Balogun confirmed the endorsement, saying: “Yea, the deal is true, I can confirm that but that’s all I can say for now.”

He explained that he signed a non-disclosure agreement with the parties involved, adding that he was “still surprised how the news got out so soon.”

There has been no official announcement from Pepsi.

It will be recalled that Tiwa was recently announced as the latest member of Mavin records, Don Jazzy’s new record label.

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