Tigo, a telecommunications company in Ghana has launched a promotion to give away 90 power generators in the next 90 days to its customers.

11011838_834325323309809_4969151275247521545_nThe promotion dubbed, ?Yensornkoaa? will enable Tigo customers to?win power invertors, rechargeable lamps, power banks, fuel coupons and airtime daily.?Customers can check their accrued points or targets by dialing *456#.

Speaking at the launch of the new promotion in Accra, the Head of Mobile, Tara Squire, explained Tigo customers need not register for the promotion as each of them will be given daily, weekly or monthly targets.

?All we are asking customers to do is to use their pre-paid Tigo line to make calls, send text messages, browse the internet or top up their airtime in order to reach their target. Each of these activities will be converted into points which will contribute towards their targets?, he emphasised.

The Head of Marketing, Jesse Agypong, said in developing the promotion Tigo undertook a study to get an understanding of the market and the current needs of customers. The responses from customers informed the promotion and the prizes at stake.

?Our customers wanted alternative sources of power to enable them cope with the current power challenges. Some wanted to be able to charge their phones whilst others wanted rechargeable lamps so their kids can do their homework after school? he?indicated.

With such giveaways Tigo is once again putting customers at the heart of their business; an opportunity to own power generators and invertors in the midst of the current energy challenges.

According to Tigo they will be giving away monthly prizes of a 10KVA, 20KVA and 30KVA Cummins generators and donate generators to some selected Health Centres across the country.



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