The world of online acceleration service can be incredibly difficult to navigate for businesses in all manners of industries. Trying to choose what you need to do to accelerate your website and how you should do it can be a minefield, with many different services available, all with their own confusing acronyms. So how should organisations in the financial services boost their online performance?

The most popular choice for many different websites is the CDN network. Utilising a global network of servers located at points around the world that experience the most amount of traffic, they have revolutionised the way data is delivered around the world. Identical copies of an organisation?s data are placed at each of a CDNs servers, allowing end users to use the server closest to them when downloading data. This reduces network latency and improves download rates.

There are many reasons why these networks are great for companies in the financial services industry:

1) High performance networks provide a fantastic basis for low latency, fast financial trading to be conducted. It also allows market data to be accessed speedily, giving your employees high speed access to the latest knowledge and helping you to achieve the competitive edge over your peers.

2) Secure Sockets Layer (SSL) security protocols can be implemented to ensure that any private data is encrypted during file and data delivery, giving your customers and clients peace of mind.

3) Given their global nature, these networks provide organisations with the ability to expand greatly around the world and into new and dynamic markets.

This is great for attracting new customers and boosting revenue.

4) Secure virtual private networks (VPNs) can be implemented across an organisation to provide a safe and secure means for transferring delicate information between offices across the globe. This information can include internal fund transfers and also the delivery of training collateral for new and existing employees.

5) Targeted denial-of-service (DDoS) attacks can be protected against with DDoS mitigation technologies. These services can reduce the downtime caused by malicious attacks and help ensure the ongoing integrity of your network. This reduces the risk of lost revenue and improves your brand reputation amongst customers.

6) On the consumer side of business, high performance networks provide an immersive, seamless and high quality online banking experience for retail customers. This improves levels of customer satisfaction and brand loyalty.

If you are part of an organisation that operates in the financial services industry, you should seriously consider implementing a CDN network for your online performance needs. Considering the above benefits, it?s easy to see how such a solution can boost your levels of security, customer satisfaction and ultimately revenue.

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