Saleem Haji in action

Dar es Salaam – As preparations for the DMSC Challenge Rally gathers momentum, a newly established energy drink company has committed to back the event scheduled to rev off on Sunday in Dar es Salaam. Organised by Dar es Salaam Motor Sports Club (DMSC), the event serves as the opening round of this year’s National Rally Championship (NRC).

The club’s Chairman, Saleem Haji, unveiled Monster Energy drink as the rally’s main sponsor and other nine firms that joined as co-sponsors. He also named Dar Guide, Max Insure, Tanzindia Insurance, Murzah Oil Mills, Sea, Saafa Plastics, MM Signs and Zan Air as the event’s co-sponsors.

Speaking during the official signing of the sponsorship deal, Erfan Aladdin, the Director of SP Distributors, the authorised agent of Monster Energy drink, said though his company was making its maiden sponsorship in the country; it has a good reputation globally as a major sponsor of the big outdoor sports and athletes. “While most companies spend their money on advertising agencies, TV commercials and billboards to tell you how good their products are.

We, at Monster choose none of the above. Instead, we support athletes and our fans so that they can make a career out of their passion,” he said. Adding further, he said Monster, as an international firm with branches all over the world, has backed countless outdoor sports such as Motorbike, quadbike, road races besides the motor rally.

Aladdin, the former Chairman of Dar es Salaam Motor Sports, said he knew how difficult it was to stage a successful rally here in Dar-es-Salaam due to many reasons.  “Because I know the pain of getting funds to stage a successful rally and the fact that I have the love for this sport I have decided to sponsor most of DMSC events to be dubbed as DMSC’s Monster Energy rally,” he said.

Until Wednesday, the 2012 opener had over twenty drivers confirmed to race for the event’s throne. He named Erick Comarc, Robert Sander and Kula Vumbi Ladies from Arusha as the major challenge against Dar es Salaam’s Kirit Pandya, Dharam Pandya, Fayaz Chandoo, Sonu Tufeil, Munir Farouk (Mpishi) and Ahmed Huwel. Others from Dar es Salaam include Bob Taylor, Ben Pelser, Jamil Khan, Arif Haji, Saleem Haji and Nizar Abba.

He said for the first time, drivers and navigators to compete in the event are obliged to wear fireproof garment as one of the safety measures.  “All drivers who have submitted their participation have confirmed to have attained protection gear against fire and other accidents,” he said.

Source Tanzania Daily News

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