Dubai, United Arab Emirates – Wednesday, December 5th 2012 [ME NewsWire]TECOM business parks today launched the ReVa reverse vending machine through a unique collaboration between ENPARK, averda and Air Miles. ?The machine enables users to exchange plastic bottles and aluminium cans for handsome rewards from the region?s premier loyalty programme, Air Miles.

Recyclers can now get recognition for their efforts by collecting two Air Miles for every unit deposited in any one of the 15 ReVa reverse vending machines located across TECOM business parks.

Saeed Bin Ghubash, Director, ENPARK, TECOM, said:?At ENPARK we are dedicated to helping businesses grow by raising awareness for our employees and for TECOM?s thriving business community about the operational efficiencies that can be achieved through the adoption of initiatives that reduce waste and energy usage.? By making recycling more accessible, the ReVa reverse vending machine is also working to change the habits of those working in and living near TECOM free zones.? We are, therefore, extremely pleased to be able to promote the innovative work of averda, one of TECOM?s 4,500 business partners, as this machine demonstrates first-hand exactly how such initiatives can be incorporated into commercial areas and across business communities.?

Speaking at the event that took place in TECOM?s Al Thuraya Hall, averda?s Managing Director, John Irvine, said: ?We chose Air Miles as our redemption partner because of its simple, convenient and flexible solutions. ?As an organisation it?s crucial we continue to raise recycling awareness within communities and throughout public and commercial spaces, by promoting this convenient, cutting-edge technology. ?We see involvement from stakeholders like TECOM, and support from various industries – particularly governmental, schools and universities, retail and media ? as key to the sustainability and success of these initiatives.?

ReVa, with its message of ?Renewing Nature, Rewarding You?, encourages recycling by rewarding consumers with incentives.? All cans and plastic bottles can be deposited in the ReVa reverse vending machines allowing individuals to play their own part in the UAE?s environmental progress.?

Air Miles Middle East?s CEO, Mark Mortimer-Davies, said:?We are delighted to become the exclusive partner in this fantastic eco-friendly initiative and it?s a truly novel way for our members to collect Air Miles and redeem for their dream rewards while helping the environment.?

The 15 ReVa machines can be found in communal areas of ENPARK; Dubai Internet City; Studio City;? ?Academic City; Dubai Outsourcing Zone; International Media Production Zone; Dubai Media City; DuBiotech and Dubai Knowledge Village.


Notes to editors:


ENPARK, the Energy and Environment Park, a member of TECOM Investments, is the first dedicated free zone to the energy and sustainability industries in the Middle East. ENPARK serves as an enabling platform for the Renewable Energy, Conventional Energy, Green Buildings and Waste Management sectors.

In conjunction with DuBiotech, the leading life-sciences park in the Middle East, ENPARK provides a unique science cluster environment that enables companies to locate, consolidate and capitalize on opportunities in the domestic and regional markets.

ENPARK offers a wide range of facilities including office space, Business Centre, state-of-the-art laboratories, warehouses and leasable land.

For more information, please visit:

About Air Miles Middle East

AMME has delivered over 760,000 rewarding experiences to its members since launching in 2001If you placed the 1.7 million issued Air Miles cards in the region side by side they would stretch from Dubai to Abu Dhabi (approximately 120km)AMME employs over 20 nationalities, helping the organisation truly understand its multi-cultural membershipAir Miles outlets are present in each of the top ten UAE mallsThe number of Air Miles members is almost equal to the current population of DubaiThere are an average of 93 million Air Miles redeemed monthly by members on?Flight Rewards, which is the distance from the earth to the sun

About Averda

Averda International is the largest environmental solutions provider in the MENA region, specialising in integrated resources managementAverda is at the forefront of innovation in the regional market, providing sustainable solutions and more than 35 years of experience in the effective management of waste for both private and public sector clients across pedestrian, residential, commercial, and industrial areasThe extensive portfolio of services covered by Averda ranges from street cleaning through to waste collection, treatment, disposal and recycling, as well as the full-scale development of sustainable solutions for water, wastewater and solid waste of public, residential, commercial, and industrial sectors – all within a framework that respects the natural environmentAverda also designs and implements full-scale solutions to recover valuable resources like paper, metals, and waterWith more than 7,500 employees serving millions of people everyday, Averda operates in full compliance with international standards for quality control throughout Lebanon, Saudi Arabia, UAE, Oman, Qatar, UK, France, Morocco and Iraq

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