ghana chocolate
ghana chocolate

State owned grinding firm, Cocoa Processing Company (CPC) sees high prospects of marketing its Ghana brand of chocolate flavors in the Chinese market, Managing Director (MD) , Nana Agyenim Boateng said here on Tuesday.

According to him the Ghana Embassy in China led by the Ambassador, Edward Boateng had been leading the team to identify marketing firms which will market the flavors of the CPC brand of chocolate bars in China. “So far the Embassy has identified an online marketing firm which has offered to be the sole online distributor of our flavors in China,” he told Xinhua after presenting the state of the company’s report at the ‘Facts Behind the Figures’ series of the Ghana Stock Exchange.

The MD said it was important to work with a Chinese online marketing firm because in China the market runs on recommendations adding that the Chinese are already patronizing CPC’s hand-made chocolate flavors. The size of the Chinese market alone the MD was confident would be enough to make the company expand its chocolate manufacturing business.

“They are already patronizing our handmade and the prospects are huge. Even in November we are going for the Beijing Fair. If we are able to put our acts together we will be on top of the world because the Chinese market is very big and it is on recommendation so the moment we conduct ourselves well and we are recommended then we need to open up our production,” he added.

As to whether the company would be able to handle high demands from the Chinese market, should a deal be struck, the MD answered; “that level of demand will be used as a case which we use as a benchmark to the banks because you have an off-taker and that will help us to invest.” The state-owned cocoa grinder is a listed company that is also registered as a Free Zones company with only 30 percent of its products including the chocolates marketed locally; making the chocolate bars very expensive in Ghana due to tariffs slapped on products from Free Zones companies.

However Boateng said the company was seeking to re-register the chocolate processing unit of the grinder as a stand-alone subsidiary in order to drive down the prices of the chocolate bars locally allowing Ghanaians to enjoy their favorite flavors at a lower cost. Besides the confectionaries, CPC also crashes cocoa beans for export and for other manufacturing purposes. Enditem


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