Japanese electronics giant Sony wants to ‘resell the dream of why people got into gaming’ as it launches its hotly-anticipated PlayStation Vita to the British market on Wednesday.

Vital to Sony’s position in handheld gaming, the Vita boasts multi-touch screen, a revolutionary touch-sensitive pad at the back for multi-digit gameplay, and front and rear cameras to capture pictures and videos.

The lack of onboard phone makes it impossible for PS Vita to become your sole communications, organiser and entertainment device, but Sony UK spokesman David Wilson was adamant when he told Yahoo! News UK & Ireland: ‘We’re a device for gamers.’

He said: “Of course it’s an incredibly sophisticated piece of technology and it will do many things. But it’s about games and it is about gaming and I don’t think we need to be ashamed about that.

“For the first time someone is delivering the gaming experience you’d have on a home console.”

When Yahoo! test-played flagship launch titles Uncharted: Golden Abyss and Wipeout: 2048 we found them to be visually indistinguishable from PS3 blockbusters.

There will be 30 different games available at launch – some will be full-price commercial titles, while others will be available as cheaper third-party downloads.

PS Vita game Reality FightersFergal Gara, vice-president and managing director of Sony UK, told us: “It’s an important product for us and it is a very important product for handheld gaming.

“It allows us to re-establish that sector and re-establish our credentials within it.

“The Wii revolution and DS revolution broadened the market and made a healthier market for us all to compete in. We respect that competition.”

Responding to criticism from industry insiders that the £279.99 price tag for the 3-G model is a little high, Mr Gara said:  “We’ve done our best to get it in market at the most attractive price point posssible. For what it delivers in the way of capability it’s great value and we will continue to make it better value over time.

“We want to resell the dream of why people got into gaming in the first place.”

The Vita does boast its own social networking software to accompany more familiar applications, including Facebook, Foursquare and Twitter.

The big question for Sony is whether it holds mass appeal and if spending big console prices for little console excursions still makes sense given the bite-size competition on iOS, Android and Windows Phone.

Source : Yahoo

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