Republic Bank (Ghana) Public Limited Company (PLC) has launched an integrated marketing campaign titled Republic Verse: Big Up Unleash Your Potential, aimed at inspiring Ghanaians and businesses to embrace innovation, growth, and financial empowerment. The bank unveiled the initiative in Accra on Friday, October 31, 2025.
The campaign aligns with Republic Bank’s five-year strategic plan, which focuses on delivering exceptional value across retail and commercial banking, small and medium enterprises (SMEs), corporate banking, mortgage services, wealth management, pensions, and digitization. According to the bank, Republic Verse is designed to create a universe of opportunities where individuals, entrepreneurs, and communities can thrive through tailored financial solutions.
Managing Director Dr. Benjamin Dzoboku described the campaign as more than a marketing effort. The Republic Verse is more than a campaign; it is a movement that embodies the dreams, aspirations, and potential of every Ghanaian and every business we serve, he stated during the launch. He explained that the initiative creates a parallel world where customer ambitions meet the power of Republic Bank to make them real, whether for SMEs, corporate clients, prospective homeowners, or individuals building generational wealth.
The campaign uses a mix of traditional and digital media, including television, radio, social media, influencer collaborations, and experiential events, to redefine how the bank engages with customers. Dr. Dzoboku emphasized that the five-year strategic plan seeks to strengthen customer service through innovation, efficiency, and data-driven insights. We are not just asking you to bank with us; we are asking you to dream big, and let Republic Bank be the partner that makes it happen, every time, any time, he added.
Republic Bank (Ghana) PLC is a subsidiary of Republic Financial Holdings Limited (RFHL) of Trinidad and Tobago, recognized as one of Ghana’s leading universal banks known for innovation and customer-centered services. The bank offers corporate, retail, and investment banking, mortgage finance, trustee services, and microfinance solutions. Its parent company, RFHL, is the largest independent bank in the English-speaking Caribbean, with assets exceeding USD 19.5 billion as of June 2025.
The group has committed to key Sustainable Development Goals (SDGs), including quality education, climate action, and clean water initiatives under its Power to Make a Difference programme. Republic Bank is expanding beyond core banking into pensions, wealth management, and environmental, social, and governance (ESG) aligned financing. Initiatives for 2025 include mortgage campaigns, SME clinics, youth entrepreneurship partnerships, and further investment in financial literacy and digital inclusion.
