Global Media Alliance (GMA), Boomplay, and YFM have expanded the World Public Relations Day (WPRD) Festival playlist into a continent-wide showcase. Titled “Africa’s Sound.
PR’s Voice,” the 2025 initiative features three curated collections: Ghana Edition, New Gen, and Africa-Wide, celebrating music’s role in cultural storytelling and public relations.
The Ghana Edition highlights icons like Sarkodie, Stonebwoy, and King Promise alongside gospel star Joe Mettle and global artist Amaarae. New Gen spotlights emerging talents including Olivetheboy and SuperJazzClub, while the Africa-Wide collection spans hits from Nigeria’s Burna Boy, Tanzania’s Diamond Platnumz, South Africa’s Tyla, and artists from 12 other countries.
Ekow Quandzie, WPRD Festival Curator and GMA’s PR Head, stated: “Partnering with Boomplay celebrates PR’s role in amplifying voices just like music does.” The playlist streams exclusively on Boomplay and airs on YFM, aligning with WPRD’s mission to connect narratives across Africa.
