PlayPhone?, Inc., a global leader in mobile social gaming, today announced a partnership with Singapore Telecommunications Ltd (SingTel), Asia?s leading communications group, in which PlayPhone?s renowned mobile gaming network and social games stores will be available on SingTel?s new mobile gaming portal.

Branded?WePlay, the mobile gaming portal will host what is essentially the world?s third App Store.? It allows game developers to instantly access PlayPhone?s global gaming network as well as ?SingTel?s regional mobile customer base.

WePlay?will launch first with SingTel in Singapore, followed by its regional associates. Together, they have close to 480 million mobile customers.

?With PlayPhone, we have a very strong partner in building a global community of mobile social gamers.? SingTel aims to bring exciting digital content and engaging mobile experience to our customers across Asia and we are keen to work with local and international developers to do so,? said Cheong Hai Thoo, SingTel?s Head of Multimedia, Group Digital L!fe.

He added: ?WePlay?will be preloaded on handsets in SingTel?s regional network, putting developers? games in the hands of hundreds of millions of potentially new players.? We will also provide direct carrier billing and marketing support, and developers will be able to track how their games are performing on the platform.?

For game developers, the PlayPhone SDK offers additional advantages such as maximum social game discovery capabilities, including game recommendations, friend invites, leaderboards, achievements and brags, delivering extreme virality and exponential growth.

?SingTel is a huge win for PlayPhone and our family of developers and sets the stage for PlayPhone to establish a prevailing mobile gaming footprint in Asia,? said Anders Evju, CMO of PlayPhone. ?Exposure to over half a billion potential players is unrivaled by other platforms. These numbers stimulate the entire gaming ecosystem.?



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