Oberthur Technologies (OT), a world leader in digital security solutions for the mobility space, participated in GITEX 2014 from October 12 to 16 and demonstrated its Mobile Financial Services and NFC solutions together with Etisalat, the leading mobile operator in Middle-East and Africa.

GITEX Technology Week is the largest ICT event in the Middle East, Africa and South Asia with more than 3700 exhibiting companies from 61 countries and 100.000 visitors from 150 countries. The main focus was on four themes: Smart, Cloud, Big Data and Mobility.

OT and Etisalat with their respective expertise showcased prominent demonstrations related to Mobile Financial Services and NFC in the banking, transportation and retail areas amongst others. GITEX VIPs, for instance, were instantly issued a prepaid card from OT?s Smart Kiosks and were showed how to access the metro thanks to OT?s NFC technology.

?The Middle East is a strategic market for Mobile Financial Services, where many innovative programs have already been launched and people are keen to use mobile technologies to pay or commute. This year again, GITEX was a success with very attractive and innovative demos and high level visitors on the booth? said Arnaud de La Chapelle, President of the RMEA region at OT.

? OT, as one of the key strategic partners in Etisalat?s Connected Commerce program ?Flous?, helped us to deliver market relevant, transformational product innovations enabling consumers to access advanced financial services directly from their mobile phone in a highly secured and intuitive environment? said Khalifa Al Shamsi, Chief Digital Services Officer at Etisalat Group.



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