The Greater Accra Regional Directorate of the National Health Insurance Authority (NHIA) on Friday organized a blood donation exercise to support the Blood Bank of the Korle-Bu Teaching Hospital.

The exercise which is part of the NHIA corporate social responsibility brought together staff from the Metropolitan, Municipal and District Health Insurance scheme in the region.

Mr Lawrence Amartey, Greater Accra Regional Manager of the NHIA in his welcome address said the region had over 400,000 public and private healthcare providers rendering quality healthcare services to 1.4 million active clients registered under 14 districts in the region.

He said plans were far advanced to increase the district offices to 20 by the end of 2014 and that the increment aimed to bring the NHIA services to the doorsteps of the people.

Mr Amartey said the challenges facing the National Blood Transfusion Service could not be over emphasized and that the shortage of blood in the various blood banks could not also be over looked.

He said the Greater Accra Regional office of the NHIA therefore decided to organize the donation exercise to help boost the stock level of blood in the blood banks.

In a speech read on his behalf, Mr Sylvester Mensah, Chief Executive Officer of the NHIA, said the intervention should be replicated in the near future and suggested to other regional offices of the NHIA to emulate the example of the Greater Accra Regional Office.

He said the exercise aligned the NHIA CSR agenda of ensuring quality healthcare for its subscribers.

Mr Mensah highlighted on some initiatives running concurrently this year which aimed to bring change and improvement in the operations of the NHIA, which included the instant issuance of a biometric Identification (ID) Card.

He said the biometric ID card was to help authenticate subscribers at healthcare facilities, clean up the NHIA database to avoid duplication and reduce abuse and fraud.

Madam Joyce Oppong Adu, an officer at the National Blood Bank said the exercise was important and that there were many people who needed blood to survive.

She said blood donors get the joy of saving the lives of other people and thanked the Greater Accra Regional NHIA office for the gesture and also appealed to other corporate bodies to emulate them. GNA

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