LG Electronics said it has commenced the global launch of its new mid-range smartphone starting from South America to be followed by Europe, Asia, Middle East Africa and North America.

The LG?s premium which is an affordable series comprised of Magna, Spirit, Leon and Joy that was first unveiled at Mobile World Congress (MWC) in early March.

It was noted for bringing sophisticated design, optimized performance and effortless user experience to a broader range of consumers. By combining the most essential hardware with LG?s premium design elements and user experience, the company has created the perfect balance of style and usability.

The Magna and Spirit are specifically designed to fit more comfortably in the palm of one?s hand with its subtle 3000mm radius curved display.

In-cell touch display technology on the Magna, Spirit and Leon brings the on-screen images closer to the fingers for improved sensitivity and more direct touch response.

And with the new development, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture shot, for instance, makes it easy to take selfies with a hand gesture that starts a three-second countdown. Glance view allows users to quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even when the display is off.

President and Chief Executive Officer, LG Electronics Mobile Communications Company, Juno Cho said ?Millions of customers around the world today are seeking reasonably-priced devices that don?t sacrifice on looks or features. Our newest mid-range smartphones are designed with both new and experienced users in mind all over the world who know a good deal when they see one.?

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