Nation Media Group (NMG) has opened a new radio station, 98.7 KFM, in Rwanda. The radio, which has been positioned as a ‘fresh hits, real talk’ station, is targeting the youth in Kigali and middle to low income earners. It will mainly broadcast in Kinyarwanda, complemented by English.

Independent media.
Speaking ahead of KFM Rwanda launch on Monday, the Rwandan Minister in-charge of Cabinet Affairs, Mr Protais Musoni, welcomed the development, saying it is in line with his government’s vision of building a vibrant, professional and independent media.

“In our reforms, we want a vibrant media that serves the needs of the Rwandan people. Having a new media outlet of international standard does create the right environment for competitiveness. We see this as part of creating the vision we have for Rwanda of being an information and ICT hub for the region,” Mr Musoni said.

According to Mr Linus Gitahi, chief executive officer of the Nation Media Group, the launch of K-FM on the Rwandan media market paves the way for more investments from the Group in line with its vision to be media of Africa for Africa.

He also said NMG is already pursuing other investments in the country including television and print media. The Rwandan government is currently implementing a series of reforms, including enacting access to information Bill, allowing self regulation of the media aimed at revamping the media industry to transform it into a responsible, profitable, vibrant and independent sector of the economy.

Source Daily Monitor

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