MTNMobile operator MTN Ghana says revenue from its popular mobile money service, MTN Mobile Money, jumped from GH?30,000 when it was launched three years ago to GH?300,000 in 2012.

The company also said it expects the service, which had 2 million registered subscribers in 2012, to account for around 1 percent of its total revenues in 2013.

Revenue from the service in 2012 amounted to less than 1 percent of the company?s total revenue of GH?1.5 billion.

Speaking at the launch of the second MTN Mobile Money Month in Accra this week, the company?s acting CEO, Ebenezer Asante, said MTN Ghana is looking at replicating its fine performance in Uganda, where revenue from Mobile Money makes up about 20 percent of revenue.

?When we started some three years, we earned an annual revenue of about GH?30,000. However, revenue figures from Mobile Money are currently hovering around GH?320,000, which is a vast improvement,? he said.

According to him, the significant improvement in revenue points to the fact that its subscribers are beginning to accept the notion of a mobile money payment system.

?Mobile Money services have transformed the way in which people handle their finances, allowing people to transfer money, make purchases and pay bills with a few key strokes on their mobile phones.?

This year?s Mobile Money celebration is under the theme, ?MTN Mobile Money: It?s easy. It?s fast. Every time, Everywhere.? The company aims to use the month-long celebration to create more awareness about the service.

Activities lined-up include floats through principal streets of selected business districts, promotions for merchants and subscribers, campus activations, direct engagement with subscribers in various marketing centres, and radio promotions.

MTN Mobile Money users can pay their utility bills and school fees, purchase airline tickets as well as pay for goods purchased at selected supermarkets and websites.

By Richard Annerquaye ABBEY

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