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The project is an initiative being undertaking by the leading communication company, MTN, to distribute head pans for head porters (Kayayei) and encourage them save their daily earnings on their phones through MTN Mobile Money.

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The project with Kayayes in the Madina Market is the third in series organized by MTN after it held similar project in Agbogbloshie and Tema station respectively.

The project will also create the opportunity for Kayayes who are registered user of the Mobile Money service to receive assistance from MTN based on the savings to undertake business ventures, education of their children, going into apprenticeship trainings among others.

Addressing the over hundreds Kayayes in Madina, the Chairman of the Madina Kayaye Association, Mr. A. Muhammed said the progress MTN has made over the years with its Mobile Money service is commendable and asked members of the Association to register and be part of the larger family.

MTN Mobile Money Implementation Manager, Eric Yeboah Asiamah said, MTN is committed to supporting communities where it operates and hence has over the years, come up with innovating projects that will inure to the benefits of the people.

According to him MTN Project Kaya is one of such initiatives that MTN put in place to support the communities, especially Kayayes, instilling in them the habits of savings and also to help them move on well in life.

He noted that not all the Kayayes are willing to be in the business for the rest of their lives, but would like to stop at a point in their lives and that what they do after is much important to MTN.

“That is why we are coming in. MTN, through this initiative is giving them the opportunity to save through our Mobile Money platform, and based on their savings we offer them the necessary assistance they need. Financially, we can help them by establishing their businesses, those who want to go into other apprenticeship trainings will have the funds to do so and others who want to educate their children by sending them to school will also be assisted.”

He revealed that, “Currently we have about ten Kayayes undergoing training to become seamstresses and hairdressers. MTN is also supporting some of their children in school.”

At the end of the day, about two hundred MTN Branded head pans were distributed among the Kayayes with five most outstanding savers, Kayayes with the highest savings in their MTN Mobile Money wallets, receiving mobile phones.

MTN Mobile Money is a money savings and transfer platform that enables MTN users to save and to transfer money.

The company has over the years, made significant progress with the service and it is worth stressing that MTN Mobile Money has grown from a subscriber base of about 5,000 to 4.8m as at the end of July, 2015 with the service boasting of monthly transaction volumes in excess of 18.5 million.

In less than a decade, the mobile phone has been transformed from being a luxury that few could afford into an affordable commodity.

MTN Mobile Money, the first Mobile Money transfer service in Ghana is one of the main architects of the drive towards a cash lite. The MTN Mobile Money Service are manifold and explicitly verifiable from its phenomenal success in the financial sector.

Since the introduction of the MTN Mobile Money Service in Ghana in 2009, the service has narrowed the pool of unbanked persons in Ghana and signed on more than 1.5 million active subscribers while recording a total of about 20 million monthly transactions.

MTN branded head pans
MTN branded head pans
MTN branded Head Pans
MTN branded Head Pans
some Kayayes
some Kayayes
Kayayes
Kayayes
Kayayes receiving awards
Kayayes receiving awards
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Source: Prosper Agbenyaga/Newsghana.com.gh

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