Staff of MTN painting Adabraka Polyclinic
Staff of MTN painting Adabraka Polyclinic

MTN staff will offer services to support various activities marking the commencement of 21 Days of Y?ello Care from 1-21 June 2013.

The education of the girl child will be one of the focus areas of some MTN operations, as they embark on the annual staff volunteerism programme, 21 Days of Y?ello Care, this Saturday, 1 June.

In Ghana, a number of activities have been lined up for staff in all the three business districts of MTN namely Northern Business Districts, the Southern Business Districts and the Western & Central Business Districts.

Activities to be undertaken include refurbishment of educational facilities, presentation of educational materials and ICT equipment and the promotion of ICT education in selected schools across the country.

More than a thousand MTN Ghana staff are expected to participate in this year?s programme.

The opening ceremony for the Ghana event will be held at the Osu Salem JHS.

MTN Benin and Cameroon are among operations planning to run projects to create awareness about the importance of educating the girl child.

The awareness programmes will include campaigns to enroll girls in school next year, as well as to persuade traditional leaders to introduce laws that give equal education opportunities to boys and girls.

?As we approach the deadline for the achievement of the Millennium Development Goals, it is important that private businesses do what they can to assist governments in accelerating the delivery of quality education for all,? said Rich Mkhondo, the Executive for Group Corporate Affairs at MTN.

MTN will adopt the theme, ?Investing in education for all? for two consecutive years.

?According to the United Nations Educational, Scientific and Cultural Organisation (UNESCO), each additional year of schooling can increase a person?s income by up to 10%, and raises average annual GDP by 0.37%. By focusing on education, MTN hopes to impact the lives of millions of families and sustainably transform their future by opening them up to the world of opportunities that education offers,? added Mkhondo.

The highlights of last year?s hugely successful campaign include a comprehensive online digital library built by MTN staff in Cameroon, the first of its kind in that country. As part of its 21 Days campaign, MTN Cameroon staff also constructed a primary school. They were declared overall winners of the MTN Group President and CEO prize, worth US$100?000.

The winning operation uses the prize money to support other community initiatives in its market.

MTN Ghana was adjudged the overall winner of the Yello care challenge in 2010 and 2011.

In line with MTN?s new vision ?to lead the delivery of a bold, new Digital World to our customers,? several operations will engage in activities that seek to introduce learners to the digital world.

In South Africa, MTN will focus on school children with special needs. This will include the donation of iPads to a school for children who have physical, mental and hearing disabilities.

This is an effective learning tool for children who struggle to learn the conventional way.

In the same spirit, MTN Sudan will also focus on students with special needs by visiting the Alnour Institute, the only school for the blind in that country.

The institute is a non-profit organization which is in dire need of educational resources.

MTN Cote d?Ivoire plans to open a mobile university, which will give university students free access to information technology and e-knowledge. In Rwanda, MTN will partner with Rwandan Ministry of Education and Learning Transforms Lives, a Non-Governmental Organization (NGO), to launch an ICT School Connect project.

The project will enable students to access educational materials aligned to the curriculum on their mobile phones.


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