The President of Public Speaking, Mr Samuel Jonathan has passionately called on marketers in Ghana as a matter of urgency to internalise their brands in order to survive in the competitive marketing environment.

He observed that many brands fail because marketers do not market the brands well to their customers or clients.

Mr Jonathan made the call when he was addressing members of the Chartered Institute of Marketing, Ghana (CIMG) at a programme dubbed -‘An Evening With Mr Samuel Jonathan’ in Accra, over the weekend.

He also advised the marketers to be abreast with happenings in the market environment which will enable them to excel, saying “Being current is the currency of life”.

Mr Jonathan who is also a transformational speaker spoke on the topic: ‘Presentation Mastery for Today’s Marketplace’ hinted that brand mastery is very important in today’s market environment.

According to him, many marketers do not represent their brands well because they do not master the brands.

Mr Jonathan, who is also a renowned author, used the occasion to teach the participants some basics of public speaking techniques, including how to avoid gaps when communicating.

He told the well-attended gathering of marketers and some business executives that public speaking is an art and science of communicating to audience. To be a good public speaker, Mr Jonathan noted you must be yourself and desist from imitating someone.

The business coach added that for one to be a good public speaker, he or she must inculcate the habit of reading, writing, and practicing daily.

The soft and eloquent Mr Jonathan mentioned that the best methods of learning public speaking are: observation; emulation; stimulation; repetition; and perfection.

He numerated the seven causes of the stage-fright as inadequate preparation, lack of knowledge, venue, wardrobe faux pas, people intelligent quotient, equipment/Apparatus, and agenda/Itinerary.

Mr Jonathan therefore appealed to the marketers and Ghanaians as a whole to endeavour to invest in public speaking courses, revealing that “public speaking can open more opportunities for you than many degrees”.

The Vice President of CIMG, Mr Kojo Mattal said in line with the objectives of the institute to promote professional development and enhance the productivity of the Ghanaian workforce, CIMG organized the evening programme as part of series of activities in 2012.

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