Midland Savings and Loans Company Limited say its target in the next five years is to be doing business with about 25% of the population in country.

?We plan to meet the financial needs of about a quarter of the population over the next five years, leveraging on technology to mobilise savings from both tradition and non-traditional sectors of the economy,? Managing Director, Michael Adjovu said.

Speaking at an award ceremony for mobile banking executives of the company in Accra, Mr Adjovu said the company?s focus is to introduce innovation and convenience working hand-in-hand with third-party information technology institutions to deploy state-of-the-art equipment and enhance service delivery.

The quarterly award was to recognise contributions of the executives to the organisation?s mobilisation drive through their weekly performances.

It was also to motivate and encourage them to continue to work harder, while upholding the core values of the organisation which include integrity, respect, loyalty, and trusting in God.

Mr. Adjovu said Midland is working to deploy about 300 Automated Teller Machines and 5,000 points of sales devices to meet the financial needs of the underserved, especially in the hinterland, by the end of this year.

He said the company is working with the Ghana Interbank Payment and Settlement System (GhIPSS) to start the integration process in September, and that this application will instil confidence in the public to patronise Midland?s financial services.

Mr. Adjovu lauded the contribution of the mobile banking executives to meeting the overall goal of Midland, which is to support efforts of government?s socio-economic and development agenda through savings and loans mobilisation, especially among non-formal sectors of the economy.

?This explains why our MBEs mean a lot to us, because they go out to the field and mobilise funds from both individual and corporate customers in pursuance of this worthy cause. They represent the face of Midland Savings and Loans Limited,? he said.

He urged the executives not to relent in their efforts but rather ensure healthy competition to ensure the success of the company.

President of the Musician Union of Ghana, Bice Osei Kuffuor, popularly known as Obuor, who presented the award to the recipients, stated that rewarding one?s work is key.

He commended Midland Savings and Loans Ltd for establishing the scheme, maintaining that anything that gives a reward should be applauded.

The purpose of the award is to recognise mobile banking executives? contributions to the organisation through their weekly performances, and to motivate and encourage them to continue to work hard.

Midland is a savings and loans company that mobilises savings from both traditional and non-traditional sectors of the Ghanaian economy. It also grants loans to small- and medium-scale enterprises (SMEs).

Mr. Michael Adjovu (fifth from right) and Bice Osei Kuffour, MUSIGA President (middle), in a photograph with the award recipients

By Bernard Yaw ASHIADEY

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