Mcdonald
Mcdonald To Open 1,600 Outlets In 2014
McDonald's has been widening its range to include healthier food options
McDonald’s has been widening its range to include healthier food options

McDonald’s, the world’s biggest fast-food chain, says it plans to open up to 1,600 outlets this year despite a slip in global sales.

The chain, which has 34,000 sites around the world, said overall sales fell 0.1% in the last three months of last year.

Sales in the UK and the rest of Europe proved more robust, rising by 1% in the fourth quarter.

The company said 2013 had been a “challenging year”.

Sales in the US dipped by 1.6%, with a bigger fall of 2.6% in the faster-growing economies of Asia, the Middle East and Africa.

Smoothies

McDonald’s has been fighting hard to position itself as a food business that can cater to healthy eaters.

The company has been serving a wider range of goods, including smoothies and salads, but has faced stiff competition from rivals Wendy’s and Burger King.

McDonald’s income for the three months to the end of December was barely higher than a year ago at $1.4bn (?842,000).

The chain opened its first UK outlet in 1974.

Source BBC

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