He said there was the need for companies to keep and create customer loyalty to enable them promote their business operations.

Ghana marketMrs Schulze was speaking at an even organized by the Chartered Institute of Marketing, Ghana (CIMG) on the theme: “Creating a world class customer service” in Accra.

The CIMG in pursuit of its advocacy and training objectives organised the event to provide professional development for its members.

He said management of companies should create efficiency in the way they deal with customer service delivery issues.

Mr Schulze said customers become loyal when organizations do according to their desires and obey the ‘the customer is always right’ saying.

Mr Kojo Mattah, the National President, CIMG, urged members to input some of the tutorials into their daily business operation to improve on their outputs.

GNA

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