Old Trafford

Old Trafford

Despite winning no trophies again last season the Old Trafford club?s brand is estimated to be worth $1.2bn (?789m).

Six of the top ten most valuable club brands were English.

Barcelona, who won the Champion?s League Final on Saturday, slipped two places from last year, to sixth most valuable club, worth $773m.

?Even if recent reports of fan losses are to be believed, United retains legions of followers in India, South East Asia and China, contributing to a total of over half a billion individuals and the news certainly does not appear to have deterred sponsors,? said the report?s authors.

They point to the club?s lucrative shirt sponsorship deal with Chevrolet and ?record breaking? kit supply deal with Adidas.

They added that ?the huge windfalls that [Man Utd] can expect, will see both revenues and brand value continue to increase in the coming years?.

The also say that the club?s brand value has increased by 63% since 2014.

?The most critical success factor in the Manchester United brand?s renewed financial potency has been this year?s record-breaking, ?5.1bn deal for the UK broadcast rights of the Premier League.?

Bayern slipped to second in the football brand table, with Real Madrid third, and Paris Saint-Germain in ninth. There were no Italian clubs in the top ten.

BBC

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