The 4th edition of Africa Makeup and Beauty (AMB) Fair, Africa’s largest beauty trade fair, has been unveiled in Accra with registration of exhibitors and engaging partners and sponsors for the fair.

The Fair, which is scheduled to take place in March 2020 provides an opportunity to connect local and international beauty brands and products to experience awe-inspiring artistry from beauty practitioners.

They would also participate in world-class beauty business education and networking with a uniquely African twist.
Speaking on the AMB Fair 2020 with the Ghana News Agency, on Tuesday, Ms Rebecca Donkor, the Chief Executive Officer of Makeup Ghana said the theme for the 2020 fair is: “Evolve.”

Africa’s Beauty Industry is poised for phenomenal growth due to a confluence of factors such as a growing consumer middle-class; a global trend towards organic products and products for dark skin and the African Continental Free Trade Area.

However, for the industry to reap the full benefits of this potential, Ms Donkor said “it must evolve.”
“Our theme for 2020 is evolve and therefore AMB Fair itself must also evolve. We are therefore set to bring you the biggest and most exciting AMB Fair ever in March 2020,” she said.

“Set over the long Independence holiday, we look forward to hosting large numbers of consumers to participate in the massive discount sales and fun activities including; the Battle of the Brushes and Combs, Glam Corner, Bridal Corner, Kids’ Corner, Live Demonstrations and The Makeup Museum.”

The Beauty Business Conference is expected to provide keynote sessions and panels on topics covering retail and sales; manufacturing and regulation; branding and marketing and technology among others.

Ms Donkoh said: “We are also introducing the Beauty Business Pitch, a competition to discover bankable business ideas by young entrepreneurs to receive funding and capacity building to start their own businesses.”

The fourth edition of AMB is expected to have exhibitors across a wide range of industry categories such as: Makeup Brands; Skin Care Brands Hair, Hair Accessories and Hair Care Brands; Spa, Health And Wellness; Bridal And Beauty Accessories; Beauty Manufacturing And Packaging; beauty Ingredient, Sourcing And Supply; Beauty Industry Regulators; Beauty Schools; Food Vendors and Advertising And Branding Agencies.

The fair is planned to open from March 6 to 8, 2020 at the Accra Trade Fair.


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