The Managing Director of BANK OF AFRICA , Mr.? Kobby Andah has urged Rotary Club and other charity organisations to partner business and industry more effectively in the area of Corporate Social Responsibility to bring relief to the vulnerable in society.
Sharing some insights into how Rotary and other organisations can partner business and industry, he said, in order to effectively partner business and industry, Rotary must ?analyse what the firms motives for engaging in corporate philanthropy are and what types of CSR initiatives they would be likely to adopt in light of their strategic marketing objectives.?
Adding that, although the purposes of NGOs and charity organisations like Rotary and that of business and industry were at variance, Community Volunteering, Cause Promotions and Cause-Related Marketing are common ties that bind businesses and charity organisations together in bringing relief to the vulnerable in society.
Mr. Andah , who is also a Rotarian, emphasised that Corporate Social Responsibility had caused a paradigm shift in contemporary business management, which had resulted in companies broadening their responsibilities beyond profitability to cater for the interest of all stakeholders.
He further urged banks and other corporate bodies in Ghana to support the free reconstructive surgery for infants and children with cleft palate anomalies in Ghana initiated by Rotary Ghana.
Mr. Andah made these remarks at a fundraising dinner dance at the Fiesta Royale Hotel in Accra to raise $55,000 by the Rotary Club of Ghana ? Accra West district on Saturday.
The amount is to aid the Club to fly in a volunteer team of medical specialists and paramedics from the US into Ghana for another round of free reconstructive surgeries for infants and children with cleft palate anomalies scheduled for February 2013.
For the past three years, the Rotary Club of Accra West in partnership with Alliance for Smiles, a U.S based NGO and the Ghana Health Service have collaborated to carry out over 200 free cleft repair surgeries, particularly targeting patients from the most underprivileged parts of the country.
Babies and children with cleft lip and palate anomalies suffer from feeding difficulties, frequent ear infections, hearing loss, speech difficulties, dental problems and often-severe psychosocial issues.

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