Executive Director for Lava Technologies, Mr. Saurabh Verma has indicted that in this digital era, its key for a country to make valuable technology accessible to the people which will empower them to contribute more to national development.

He is worried most Africans including Ghanaians do not have access to mobile phones because it’s very expensive due to limited allocation of resources to support the sector.

Mr. Verma was speaking at the launch of Lava phones into the Ghanaian market in Accra with a promise to deliver valuable and reliable yet affordable mobile technology to the market and community.

“Lava Technologies had the full confidence that as people began to use our Lava phones their confidence level would boost up; hence, they would become our brand ambassadors” he said.

According to the Executive Director, Lava Technologies was hopeful that by the year 2020, they would be taking 20 per cent of the Ghanaian mobile phone market.

He indicated that Lava’s entrance into the Ghanaian market follows a successful entry into the African mobile market through Egypt.

The launch feature phones for the mass market through Champion Series (C1, A1, N1) and Smartphone’s through Z series (Z81 2GB, Z81 3GB) and Iris 51.

Mr. Rahul Kumar Singh, Country Manager, Lava Technologies, and Mr. Saurabh Verma, Executive Director, Lava Technologies, jointly performed the launch of the entry of Lava phones into the Ghanaian market.

On his part, Mr. Singh said Lava was banking on price and quality as its competitive edge in the market with one-year warranty for their mobile phone products.

He said the Ghanaian market like other African countries, had a great potential for the mobile phones market. Pointing out that, plans were underway to enter other African countries like Nigeria, Kenya, Tanzania, South Africa, the Ivory Coast, Uganda, Ethiopia and Morocco.

“The vision of Lava is to make valuable technology accessible to people and empower them to do more and be more… In the last nine years, we have travelled this journey of making this possible and today, we can promise the most trustworthy products and the most reliable user experience to our customers.” he said.

According to him, Since its inception in 2009, Lava has grown to become the fourth largest mobile phone brand in India with established operations and leading presence in major emerging markets including India, Middle East (United Arab Emirates, The Kingdom of Saudi Arabia and Kuwait), Thailand, Bangladesh, Nepal, Pakistan, Myanmar, Sri Lanka, Russia, Indonesia and Mexico, Egypt and Sudan.

“Unlike many manufacturers who outsource the production of their products, Lava has Research and Development Centres and manufacturing units based in India, that produces highly reliable products and services” he revealed.

Mr. Singh said LAVA has also established a partnership with I2, who would be taking up distribution of the company’s phones in Ghana adding, I2 is looking at using both online and offline channels to help LAVA to penetrate the market in Ghana against incumbents already in the market.

He said that Indian companies have demonstrated their dominance in the field of technology in the last two decades and have evolved their ecosystem in a way that they are now positioned to deliver some of the most advanced and high-quality technological products to the world, Today India is the second largest source of computer software in the world after the United States.

He believes that Ghana today stands at a point where the economy will receive a positive boost from not only a mutually beneficial trade and intellectual exchange but also employment generation with the onset of operations of such technologically advanced global brands.

Story by: Nana Yaw Reuben Jnr

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