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Chief Executive Officer of Lava Technology in Africa Mr. Vikram Parmar has revealed that, since its inception in 2009, Lava Technology had invested continuously in developing its ability to produce high quality products.

According to Mr. Vikram after the highly successful launch and entry of Indian giant phone, Lava Mobile, onto the Ghanaian market in the last few weeks, the Indian mobile phone company has announced another pleasant surprise to its customers in Ghana.

The Chief Executive Officer said the deal was borne out of a collaboration with ‘i2’ prime dealers of Mobile phone accessories which had agreed to grant a two-year warranty on all of its mobile phones.

The Press Release explains that, currently, consumers pay huge amounts of money to repair their phones, especially after one year of the age of their devices in addition to the failures that appear in these devices because of lack of spare parts and service centres. One of the core critical values is enabling people to be able to do more with their smartphones.

Below is the full release issued by Lava Technology, Ghana:

*PRESS RELEASE*

*Lava Mobile partners i2 to delight Ghanaian customers*

AFTER the highly successful launch and entry of Indian giant phone, Lava Mobile, onto the Ghanaian market in the last few weeks, the Indian mobile phone company has announced a pleasant surprise to its customers in Ghana.

The deal is borne out of a collaboration with ‘i2’ – prime dealers in the business of Mobile phone accessories – which has agreed to the grant a two-year warranty on all of its mobile phones. The company is the main distributor of Lava phones in the Ghanaian market.

Throwing more light on the deal, Vikram Parmar, Chief Executive Officer of Lava Technology in Egypt and Africa, said: “Currently, consumers pay huge amounts of money to repair their phones, especially after one year of the age of their devices in addition to the failures that appear in these devices always take a lot of maintenance because of the lack of spare parts and service centers.

Vakram added: “Lava launched this service to demonstrate our strong confidence in our product, on the one hand, and to assure the consumer of Lava products on the other. This will help our partners achieve the highest market share in a short period of time.”

Vikram said that since its inception in 2009, Lava has invested continuously in developing its ability to produce high quality products. He added that Lava has its own design centres as well as research and development center in India, which allows it to produce powerful mechanical designs and the use of reliable software.

“The presence of this powerful infrastructure, combined with our vision to provide consumers with trouble-free products, inspires us to launch a unique showcase for all our customers,” Vikram said.

On his part, Nabil Al Ahmad, Chief Executive Officer, of ‘i2’ says “I think 2 years warranty launch service offer is a fantastic idea. This offer pitches Lava’s warranty offering against big companies in Ghana.

A 2-year warranty offer also sends a strong message to consumers that Lava believes in the quality of its products and this will go a long way to build strong confidence among consumers and channel partners, adding that Lava mobile has come to stay and a brand that has a bright future in Ghana.

Kelvin Sarpong, Sales Director, of ‘i2’ also said “The post-launch response to Lava phones by channel partners was great. A 100 POS coverage was achieved in the first month of launch. A feat, we as distributors, could not achieve even with a bigger brand. The belief that the products are of superior quality is unquestionable by all channel partners and consumers who have purchased and used Lava mobile devices.

He is of the view that the key to Lava’s success on building on the initial gains made, will be the execution of aggressive marketing programs to create a pull effect in the market.

The mobile phone has become an integral part of human life and in this changing economic climate, people need more credibility, durability and the ability to keep their devices, he said.

Lava mobile products are now available through 100 outlets in the first few weeks of the launch and we get the acceptance that is reflected in Lava’s sales.

“What distinguishes Lava Mobile from other brands is that our phones are reliable and of high quality and are available at reasonable prices.
“We will provide the best in-class retail experience for our retail clients as well as the after-sales service required and therefore we are keen on all customer contact points.

“Lava is currently on its journey to expand across the African continent. We have successfully launched in Egypt, Sudan, Nigeria, Kenya and Ghana, and we firmly believe in creating long-term value for our customers by providing reliable, affordable and affordable phones with after sales service,” he added.

One of the core critical values is enabling people to be able to do more with their smartphones.

Story by: Nana Yaw Reuben Jnr //Freelance Journalist

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