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The National Blood Service and Kwahu Government Hospital in partnership with Giant Publicity Media Consult have launched Kwahu Blood Donation Campaign 2019 in Accra.

The blood donation campaign exercise would take place at Kwahu during this year’s Easter celebration and it would be under the theme: “Give Blood to Save A Life.”

The campaign is being organised by Giant Publicity Media Consult, a health advocacy and communication outfit in Accra and Big’Dor Travel and Tours Limited in collaboration with the National Blood Service, Ghana.

Speaking with journalists during the launch, Mrs Doris Dansowaa Dankwah Puplampu, the Organising Secretary in-charge of events at the Giant Publicity Media Consult, said: “The issue of Voluntary Blood donation and availability of blood for patients during emergencies is becoming a challenge to healthcare delivery in Ghana especially during child birth.”

According to her, the situation could be improved, should voluntary blood donor education be intensified at the local communities, Municipal and District Assembly levels.

Mrs Dankwah Puplampu said the exercise, which would be supervised by the medical team from the National Blood Service, would be expected to mobilise over 1,500 units of blood to improve blood stock level at the National Blood Bank

“The objective of the Kwahu campaign is to sensitise communities in the Kwahu Ridge Municipality on the relevance and health benefits of voluntary blood donation. It is also to encourage people in the area to donate blood on that occasion,” she said.

Mrs Dankwah Puplampu said the decision of the Executives of the Giant Publicity Media Consult to focus on health education and blood donation in particular on the Kwahu Ridge was to support the National Blood Service to achieve its target of 100 per cent voluntary blood supply, as a civic responsibility.

“Kwahu Easter brings a lot of people together, such as friends, families, organised groups including tourists from different parts of the world, therefore it becomes a major platform for blood donor education,” she said.
The Organising Secretary said the event promises to be a huge success as several institutions including churches and organised groups already confirmed their participation.

The blood donation exercise will take place in three towns in Kwahu namely; Obomeng, Tafo and Bepong from Friday, April 19 – Sunday 21, 2019.

At Obomeng, the exercise would take place in front of the Obomeng Clinic while Tafo and Bepong would be held at Presby School compound.

On preparation, Mrs Dansowaa Puplampu said the medical team from the National Blood Service, Korle-Bu in Accra, would join their counterpart from Atibie Government Hospital at Kwahu to augment the staff strength to ensure many people get the opportunity to donate blood.

She said the team would also make a donation of assorted items to “Bless the Children Orphanage” at Nkwatia on Easter Monday to put a smile on the faces of the less privileged.

She expressed gratitude to various companies and institutions who have shown interest in supporting the Kwahu Blood donation event such as the Obomeng Traditional Council, Maji Fresh water, Pharmanova Pharmaceuticals, Peak Milk, U-Fresh and others.

Mrs Dansowaa Puplampu appealed to other companies, individuals, organisations and the public to support the initiative for the success of the event.

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