The Kenyan government will strive to improve security and infrastructure to help put tourism in the recovery trajectory, a senior official said Tuesday. Tourism
East African Affairs Commerce and Tourism Cabinet Secretary Phyllis Kandie said the efforts will also go a long way in improving the brand equity of the country.
She noted that the increase in budgetary allocation to the security docket, improvement of infrastructure and international events to be held in the country are the mitigating factors to insecurity that has scared away tourists.
“The seriousness given to the tackling of insecurity, improvement of infrastructure and the lineup of international conferences to be held in Kenya would put Kenya in the recovery trajectory,” she said in a speech received in Nairobi read on her behalf by Tourism Secretary Anne Kinyua during the launch of the Magical Kenya Italian sub-site in Italy,
Kenya is among countries showcasing her exports and tourism products in Milan expo. The month of June is themed tourism month where Kenya will be showcasing her tourism products.
In the 2015/2016 budget estimates, the government increased allocation to the military and the police to 2.28 billion U.S dollars, up from 2 billion dollars in the 2014/2015 fiscal year.
This, the CS noted, was in the right direction towards security improvement, an ingredient she observed, was crucial to all economic developments, tourism included.
Kandie said the Italian market remains a key source market and those reassurance campaigns, enhanced joint marketing are among the strategies aimed at recovering the market.
Kenya Tourism Board (KTB) Managing Director Muriithi Ndegwa said the launch of the Italian sub-site was one of the ways of creating top of mind awareness of destination Kenya among the Italians.
“With this platform, among other strategies we are putting in place, we shall be able to reach out a big number of potential tourists without challenges of language barrier,” Ndegwa said.
Security challenges have been cited as a major challenge to the growth of the sector, with negative travel advisories leading to withdrawal of charters and eventual loss of jobs in the sector.
Ndegwa said besides the events raising the profile of the destination and enhancing on confidence, it was also a major boost to the Meeting Incentives Conference and Events (MICE).
“We envisage increased MICE capacity through the development of additional convention centers, including a new project at Bomas of Kenya alongside other infrastructure development. This will enhance Kenya’s competitiveness destination for business conferencing and exhibitions,” he added.
Key international events lined up for the year include the First Ladies conference on Stop Cancer Conference to be held sometimes this month and Global Entrepreneurship summit to be attend by U.S. President Barrack Obama next month. Enditem



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