Tourism cabinet Secretary Najib Balala, who will lead Kenya’s tourism sector to the ITB, is to showcase what the country has to offer and reassure the market.

“Kenya enjoys a substantial patronage with German tourists, having a market standing of fifth highest in the number of tourists to Kenya and a market share of 5.1 percent as at the end of 2015. This comes after the Britain, U.S., UAE and India,” Balala said on Friday.

The Charter Incentive Programme (CIP), which is aimed at recovering lost business from tourist charter aircraft that used to terminate at Moi International and Malindi airports, is key, Balala said, adding that he will be meeting with key charter companies in Italy and Germany ahead of the ITB.

The incentive allows tourist charter aircraft terminating at these two airports to enjoy free landing and a passenger subsidy of 30 U.S. dollars per tourist if 80 percent of the passengers on board.

“Thei ncentive has been put in place to reward charter operators who choose Kenya as the preferred tourism destination and make long-term commitments on the route,” Balala said.

“This will also guarantee a gradual increase in the number of tourist arrivals that will help spur the economy to generate the much needed tourism revenues and jobs over the period,” he added.

ITB is the world’s leading travel trade show, and one of the key international events that Kenya participates in,annually.

The event will be attended by 42 exhibitors from the private sector and select government agencies. Four Kenyan counties, namely, Nairobi, Mombasa, Kwale and Uasin Gishu will also be participate. Enditem

Source: Xinhua


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.