Photo: Da Nang tourism information inquiry
Photo: Da Nang tourism information inquiry

Kenyan tourism marketers said Thursday it would showcase the country’s tourism products at a major U.S. travel agents’ association forum later this week in Chicago.

Betty Radier, chief executive officer of the Kenya Tourism Board (KTB), said that the Association for the Promotion of Tourism to Africa (APTA) forum is a great opportunity to market Kenya’s unique selling points and actively push the destination to a larger audience.

Business24

“Through KTB, Kenya will be one of the lead participants at the national forum this year. This will help us increase our visibility as a destination,” Radier said in a statement issued in Nairobi.

The APTA forum brings together some 200 travel agents involved in selling destinations in Africa.

According to the KTB, the U.S. continues to be Kenya’s top tourism source market, rising 9.39 percent in the first half of this year over the same period of 2018.

Kenya recorded 110,668 arrivals from the U.S. in January-June, up from 101,167 posted in the same period last year, it said, noting that direct flights from Nairobi to John F. Kennedy International Airport in New York are expected to bring in more tourists into Kenya.

Radier said the KTB will seek to raise the number of APTA members selling Kenya to 90 percent, up from the current 75 percent. Enditem

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