Leading noodles brand, Indomie was adjudged the Family Brand of the Year at the seventh Marketing World Awards held in Accra.

Indomie, a household name, beat five other brands in the category to win the award.

The award was to celebrate and reward the brand for delivering superior product value to the market and also for exhibiting excellence in marketing strategies.

Indomie instant noodles has become a household name since its inception into the Ghanaian market over a decade ago, with a very effective and integrated marketing strategy.

The brand has also constantly given back to the society by undertaking various corporate social responsibility activities, especially towards the holistic growth and development of children.

Mahesh Shah, General Manager of De United Foods Industries Ltd (DUFIL) brand owners of Indomie, who was elated about the award, said it was a testimony of the company’s commitment to the Ghanaian market and its contribution to the development of the economy.

He dedicated the award to “Indomie lovers” explaining that “we see lovers of Indomie, distributors, wholesalers, retailers and us as one big family. And, because we are a family, all we do is to ensure that each member is delighted at all times”.

Mr. Shah said the Indomie would continue to rollout programmes to support the businesses of its distributors and retailers while ensuring that consumers enjoy a variety of nutritious noodles. He commended the management and staff of DUFIL for their hard work and commitment.

The Marketing World Awards which has been in existence for seven years was for the first time held in Ghana. In all, there were 19 award categories.

GNA/newsghana.com.gh

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