Huawei's growth has been helped by strong demand for smartphones in ChinaHuawei's growth has been helped by strong demand for smartphones in China
Huawei's growth has been helped by strong demand for smartphones in China

Huawei’s revenue exceeded $20 billion USD in 2015, nearly a 70 percent increase from 2014. Additionally, Huawei shipped 108 million smartphones in 2015 – a 44 percent increase from the previous year – becoming the leading Chinese smartphone manufacturer to top the 108 million milestone.

Huawei's growth has been helped by strong demand for smartphones in ChinaHuawei's growth has been helped by strong demand for smartphones in China
Huawei’s growth has been helped by strong demand for smartphones in China

Huawei experiences growth in global markets while becoming the top smartphone brand in China
With Huawei shipping 108 million smartphones in 2015, the company cemented its position among the top three in market share, while significantly reducing the competition gap.

Additionally, Huawei has held the highest market share in China since March 2015, during which it launched two premium smartphones, the P8 and Mate S. Along with its breakthrough in China, Huawei experienced great success in global markets.

In western Europe, Huawei’s market share in the high-end smartphone market (phones priced between 400 to 500 Euros) achieved outstanding results, and the company ranked in the top three in market share in Spain, Italy, Belgium, Switzerland, Portugal and several other countries.

Huawei also continued to increase its brand awareness and had notable achievements in this area:
Huawei was ranked 88th in Interbrand’s Top 100 Global Brands list, an increase from 94th in 2014.
Huawei was named the 70th most valuable global brand according to the BrandZ 100 list.

According to a report by the world-renowned research institution IPSOS, Huawei ranked first in brand awareness growth, jumping from 65 percent in 2014 to 76 percent in 2015, with more than 75 percent of consumers now aware of Huawei’s smartphones.

Brand awareness significantly increased in European countries year-over-year: Portugal (87 percent); Italy (82 percent); Spain (79 percent); Netherlands (73 percent); Germany (68 percent).
As Huawei’s brand awareness in key global markets increased, its Net Promoter Score (NPS) grew to 47, ranking third globally.

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