Plans to expand brand visibility in the countryArticle | April 18, 2012 – 4:17pm | By Eki Toju

Huawei Mobile, a global Information Communications Technology firm, has disclosed its plans to introduce six new smartphones into the Nigerian market.

This statement was made by the Managing Director, Huawei Mobile in Nigeria, Tony Liang, who said this was part of the company’s moves to expand its business operations in the country.

He remarked that the smartphones would be affordable for Nigerians, adding that the company was working on developing trade partnerships that would help expand the brand in the country.

Speaking on the company’s strategy, he said, “The phones come at affordable prices and the functions are good enough. This is why we are very strategic with how we push it into the Nigerian market. We need to find sales partners before we bring them into the country. We are in the process of signing on a credible trade partner so that the phones can be available at operator shops.”

Liang stated that Huawei would not compromise on its quality because it believes in the Nigerian market, and is committed to helping Nigerians improve their lifestyle.

He admitted that the company had low brand visibility in Nigeria, and the phones are for end users and not for the open market, but they are planing to address the challenge.

The company hopes to address this challenge by increasing its “terminal coverage, open up sales channels and sign up strategic partnership agreement with credible operator shops as a way to maintain the quality of our phones.”

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