hisenseBy Bernard Yaw ASHIADEY

Hisense Ghana, a subsidiary of Chinese-based Hisense International, has launched its state-of-the-art satellite television sets at a ceremony in Accra.

Managing Director of Hisense Ghana, Diana Abusuayedom-Quarshie, said the company is focused on churning out various technological products that meet the growing needs of its customers based on four key elements: high technology, quality, integrity and responsibility.

?Our energy-saving products are environmentally friendly and have supported various humanitarian ventures globally. Our vision of embedding the Hisense brand in the minds of Ghanaians has not changed; that is why our comparative advantage has been our price and high quality,? she said.

In a presentation of the qualities of the satellite televisions, Marketing Manager John Adjetey said: ?Hisense Satellite TVs solve the problems of range and distortion by transmitting broadcast signals from satellites orbiting the Earth. Since satellites are high in the sky, there are a lot more customers in the line of sight. Satellite TV systems transmit and receive radio signals using specialised antennas called satellite dishes. Hisense Satellite TV customers get their programming through a direct broadcast satellite (DBS) provider, such as DirecTV or DISH.?

He added that people in remote areas can get satellite television even if they are not able to receive cable services.

?The pictures provided by satellite are far sharper than either cable or off-air broadcast. It provides digital information and text services; satellite television gives you access to channels and programmes that can never be offered through cable;? and it gives you news coverage which is live and unedited so you do not have to watch the chopped-up version.?

Other benefits include accessibility to international programmes, availability of innumerable music services of extraordinary quality, and it also allows you to listen to both FM & AM local radio stations clearer, even from afar.

Mr. Adjetey said the satellite TVs come with a five-year warranty, and free delivery and installation.
Some of the local and international channels shown on the satellite TVs include 4Kids, Adhyie TV, Adom TV, Cine Afrik, Elijah TV, Hitz TV, Joy TV, Joy Sports, Nhyria TV, Our TV, Real TV, Silicon TV, The Jesus TV, TV3, TV Africa, and TV Gold.

Hisense International has 19 production plants and six research and development centres around the globe. Hisense brands are sold in about 130 countries with sales revenue of about US$11.3billion in 2011.

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