The Ghana Tourism Authority has successfully launched the Ashanti regional chapter of the 2013 National Tourism Awards event. The event which though underwent a 5 years suspension following some challenges has again resurfaced for a re-branding to promote good customer service practices as well as excellence in the tourism sector.

Speaking at a media launch in Kumasi, the Acting??Ashanti regional Regional Manager for Ghana Tourism Authority Madam Mavis Gyasi-Afriyie identified the core objectives of the award scheme which is slated for 13th?December 2013 at the Banquet Hall of the state house as; rewarding of excellent performance in the sector, encouraging competition among industry players, building relationship amongst G.T.A and other collaborators and providing an avenue for sponsors and stakeholders to drive their brands.

Corporate entities, individual in the tourism sector ,facilitators??of tourism services and products ,traditional authorities, associated promoters and organizers, professionals in key institution and agencies, local government institutions etc Madam Mavis Gyasi highlighted as some of the beneficiaries of this year?s award ceremony, stressing that there will be no regional awards this year but however, nominations would be drawn from all the regions and presented for the national event in Accra.

With the establishment of quality standards in the tourism plants as one of the key objectives and other interventions such as recognition of excellence demonstrated?by the awards, she noted the sector will continue to ensure that Ghana is positioned as a competitive tourism destination hence its contribution to the country?s economic gains.

The criteria for selection of winners are; corporate social responsibility, fulfilment of environmental standards, fulfilment of statutory regulations, work place safety standards, visibility including number of branches, adherence to quality customer service, number of employees, state of industrial relations between management and staff, business performance etc.

Some of the awards categories are personality awards, corporate awards, and practitioners? awards e.t.c.

The event according to authorities will be rotated among the regions and will be hosted by the regional managers.

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